It struck me today when I was at lunch just how quiet the kitchen was. There were 5 of us all huddled together, a variety of different sandwiches and salads adorning the table, and guess what, we were all looking at our phone screens, flicking and tapping randomly, furiously and laughing all in our own little bubbles.
Tonight I changed a habit. While having my dinner instead of reading the journal. ie or checking out what was happening on Facebook, I turned the phone off, left the tablet in the bag and watched and listened as my two kids laughed and sang along to the film Frozen. My little girl in particular loves this movie and wants to be Elsa, so as soon as the song “Let it go” came on she started to sing without been prompted. She saw me looking at her in pure daddy awe and smiling that proud, that’s my little girl smile, and she gave me a little wave as if to say “thanks for listening to me daddy”
It touched me deeply because had I been engrossed on my phone I would have missed that moment of innate connection between us, where no words were spoken, but my face and body language expressed 100’s of words, emotions, love and pride.
Don’t get me wrong I think the strides we have made in technology are incredible.
I love social media marketing so much that I went back to college by night to get my diploma in Digital Marketing and Facebook and Twitter have both allowed me to stay in contact with great friends who are now in the four corners of the globe.
But I think we need to just now and then take a check that we are controlling our technology not the other way around.
I first started in Marketing when I was 16 in 1987 (oh god I feel old) working in Arnotts department store as a sales assistant.
Social Media was not part of our lives and a phone was something you dialed on the desk by the cash register. At 16 I was thrust into the world of face to face conversation and having to talk to people I did not know.
I had strangers come up and look me in the eye and ask me to help them find the right shirt, jeans or suit. After all I had the white shirt and tie on, so I was the expert in their eyes, although the mother who asked me to measure her little boy for trousers, who I then proceeded to advise that he had a fifty inch waste, would probably beg to differ. I never did get the hang of the measuring tape!!
However, the point I want to make is that when each of these customers came into the shop in person looking for my help I could not text, email, tweet or Facebook them the answer. I had to stand there in person and communicate to them both verbally and with my body language to find out what they needed, solve their problem and ultimately create rapport.
As business has evolved and the technology has increased we seem to be spending less time talking to each other in person and instead we use technology to do the engagement for us.
Just think about how many face to face meetings you now have for reviews or general catch up with a client in person. It probably is very different to what is was 3 to 5 years ago as we now communicate via non face to face methods. I myself have clients who I have spoken to numerous times on the phone or via email but who I have never met in person even though I have tried to get that face to face meeting. Everyone is just too busy it would seem.
This train of thought was further highlighted when I was recently at a networking event and I found it strange just how many people there were conducting online conversations and staring at their phones rather than talking face to face with the other people in the room.
I recently came across a great article entitled, Saving The Lost Art Of Conversation by Megan of the Atlantic, and in this piece she starts to review these very points that I am touching on.
In her article she recounts her interview with Sherry, a hugely respected psychologist and a professor at MIT. Sherry was working on a new book called “Reclaiming Conversation” and from her research she came to the conclusion that we’re talking all the time, in person as well as in texts, in e-mails, over the phone, on Facebook and on Twitter.
Obviously I don’t want to sound like a hypocrite or that the art of conversation is doomed. I know I am using the power of technology to share this post with you, and don’t get me wrong, I do love all the advances and the ideas of what is coming down the line in the future, such as wearable technology, apple I watch, near field communication etc, but let’s not forget that we are social and tactile creatures, and I hope that human interaction and face to face conversation will not die.
I think back to when I was a teenager and all the excitement followed by utter or was it mortification, and then the elation, when after an hours of eye contact and finally plucking up the courage to go over to that girl I fancied in the disco and asking her to dance and she says yes. Oh the joy and then the fear as I realized I can’t dance!!!
That whole scenario obviously would have been completely different and nowhere as emotionally charged or exciting if done by text or tweet.
So I challenge you, as I will be challenging myself each day, to put the phone and tablet down a little more than you do right now and let your other senses do the conversing.